Across the country, PT and PTA programs prove that simple, high energy community events can deliver big fundraising results. By organizing 5K races—open to students, faculty, alumni, and locals—schools like , and Shenandoah are tapping into one of the most popular and accessible fundraising strategies for the Marquette Challenge. With broad appeal and low barriers to participation, 5Ks offer a reliable way for schools to raise funds, boost visibility, and build stronger community engagement.

Why It Works

• Wide appeal and easy participation. 5Ks attract a diverse audience, making them one of the most inclusive fundraising events programs can host.
• Built-in mission alignment. A race centered on movement and health reinforces PT values and the importance of advancing evidence-based care.
• High visibility. 5Ks help programs connect with their broader community while showcasing student leadership and program spirit.
• Scalable and repeatable. Schools can host intimate campus loops or larger citywide races, with potential to grow each year.
• Strong fundraising potential. Registration fees, sponsorships, vendor partnerships, and race‑day donations all contribute to Challenge totals.

A Model for Other Universities

Many programs have turned their annual 5Ks into signature traditions, often becoming their largest and most dependable fundraising events. These races consistently draw participation and create strong community ties, making them a proven, repeatable strategy schools can use to elevate their Marquette Challenge impact.

How to Replicate

1. Select a date, route, and theme that are safe, accessible, and appealing.
2. Build partnerships with local businesses for sponsorships, prize donations, or race-day support.
3. Create a promotional plan using social media, student ambassadors, alumni networks, and local running groups.
4. Streamline registration through an online platform and offer early bird rates to boost sign-ups.
5. Track outcomes and grow annually.